Case Studies
From brand strategy and integrated campaigns to digital marketing and creative storytelling, here’s how I approach each project and what it delivered. Filter by discipline to find the work most relevant to you.
Showing 9 case studies
Social media strategy
Tourism Burnaby · Destination brand
Built an annual, performance-informed social strategy for the city’s destination brand, shifting from content volume to stronger storytelling.
Integrated campaign
Photo: S. Race
Tourism Burnaby · Food & destination
Led social strategy and content direction for a month-long food festival, giving 75+ restaurants visibility while sustaining momentum all March.
Event marketing
Tourism Burnaby · Destination marketing
Drove social and creative execution through the peak month of a city-wide festival spanning many venues, partners and audiences.
Demand analysis
AEDC · Winter tourism
Helped create a brand and website, then led a paid social test to learn whether travellers wanted a new snowmobile experience before anyone invested in it.
B2B marketing
Enterprise technology · Remote
Made enterprise data technology make sense to business audiences through LinkedIn content, customer stories and a GenAI-themed trade show presence.
Live event marketing
Photo: The GOOD Games
Sports & community festival · Calgary
Produced same-day video coverage across a three-day festival of sport, Para sport and Indigenous sport, adapting priorities to audience response.
Integrated marketing
Food & catering · Calgary
Partnered with the founder of a growing catering business on an integrated plan across research, paid social, creators and tasting events.
Public relations
Photo: Covers © Wicker Man Studios
Independent publishing
Ran publicity for independent book releases: media pitching, press kits, Bookstagram and BookTok outreach, and careful handling of sensitive public responses.
Scope
Media relations · Press kits · Influencer outreach · Reputation management
Website redesign
Photo: Alan Poelman
Nonprofit · Outdoor recreation
Redesigned and rebuilt a nonprofit’s website over four months, reorganizing navigation and trail pages for an audience primarily aged 50+.
Scope
Information architecture · Audience-centred UX · Visual refresh
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