Wicker Man Studios
Bringing independent stories to new readers through publicity, media outreach and community-building.
- Client
- Wicker Man Studios, via WEE Marketing Agency
- My role
- PR & Communications Strategist
- Titles
- Hungry Ghosts, Gun Street Girl, Song to the Siren, The Talking Cure
- Channels
- Media, Instagram, Facebook, X
- 4+
- Titles supported
- 3
- Social platforms managed
- 5★
- Client review
Consolidated campaign metrics weren’t tracked for this engagement, so this case study focuses on the strategy and the work.
At a glance
Challenge
Win attention for independent authors without the promotional machine of a major publisher.
Approach
Earned media, press materials, reader communities and consistent social, all speaking in one brand voice.
Result
Selected media coverage, new reader relationships and a five-star review from the studio.
01
The challenge
Wicker Man Studios is an independent creative studio producing original novels, comics and graphic novels. My path there began with an internship at Lucha Comics, which led to this opportunity.
For independent publishers, releasing a book is only part of the challenge. Without a major publisher’s promotional infrastructure, authors compete for attention across media, online communities and a crowded digital marketplace. The work had to create awareness for new releases and communicate what made each story distinctive, while keeping one consistent brand voice.
02
The strategy
Media & publicity outreach
Researched and pitched publications, blogs and podcasts for features, interviews and reviews, securing selected coverage.
Press materials
Created press kits and interviewed authors to develop launch stories and promotional angles.
Reader communities
Identified and pitched relevant Bookstagram and BookTok creators and reviewers, prioritizing fit over raw reach.
Social & paid
Managed Instagram, Facebook and X, and supported paid social to boost new releases.
Reputation management
Handled sensitive public responses with care to protect the studio’s relationship with its community.
★★★★★
“We worked with Sriya earlier this year in strategies to try to get us more exposure to potential readers. A lot of it involved working on reaching people through social media, but there was also lots of research and other things… You should reach out to Sriya and talk to her about your marketing needs.”
★★★★★
“Sriya is a dedicated, hard working professional who made a big difference in the next phase of our business growth. A+”
03 · Takeaway
The right audience beats the biggest audience. For independent stories, relevance and relationships do more than exposure ever could.