About
Storyteller first. Marketer by training.
I’m a bilingual marketing and communications professional based in Vancouver, and I’ve built my career around one idea: the brands people remember are the ones that tell the best stories.
01
How I got here
My path into marketing started with my own social media. In my second year of university, I began posting content, and I quickly realized that the ability to tell a story and influence how people think and feel is one of the most powerful skills anyone can have.
I was already studying commerce, so I chose marketing as my major and started teaching myself everything I could on the side: how platforms work, why some content travels and some doesn’t, and what actually moves people to act. Internships came next, then a marketing role at Pacific Data Integrators, then freelance and agency work with brands in hospitality, publishing, sports, nonprofits and tourism. Today, I lead social strategy for Tourism Burnaby’s destination brand and festivals.
The thing that got me started hasn’t changed. I’m genuinely passionate about storytelling, marketing and building brands people remember.
02
Experience
Sep 2025 – Present
Tourism Burnaby
Content & Communications Coordinator
Lead social media strategy and execution for Explore Burnaby, Bite of Burnaby and the Burnaby Halloween Festival, from annual planning and creative direction to analytics, influencer partnerships and stakeholder relations.
Mar 2024 – May 2026
WEE Marketing Agency
Marketing & Communications Lead
Ran a boutique agency for clients in hospitality, publishing, sports, consumer products and nonprofits, leading a team of four across integrated strategy, PR, paid social, content and web.
Nov 2024 – Sep 2025
Atikokan Economic Development Corporation
Tourism Development & Marketing Officer
Promoted Atikokan as the Canoeing Capital of Canada, led paid acquisition for the Snowrush snowmobile concept, and designed Figma prototypes for a regional tourism booking platform.
Mar 2024 – Oct 2024
Pacific Data Integrators
Marketing Assistant
Ran B2B content across five platforms, added 16K+ new LinkedIn followers in six months, created event branding for Informatica World, and wrote customer case studies.
May 2023 – Apr 2024
Riipen Level Up projects
Marketing internships
Hands-on projects with real companies: PR and influencer outreach for a book publisher, video production for a solar-powered cruise, and SEO content for a wellness brand.
Also: invited by PARO Women’s Centre to lead workshops on LinkedIn personal branding and Instagram marketing.
03
Education & certifications
Education
Bachelor of Commerce
Major in Marketing
Certifications
Google Analytics (GA4) · Google Ads
In progress
Meta Media Buying · Meta Creative Strategy
04
Tools I use
Analytics & advertising
Social & community
Creative & design
Project management
05
Through my lens
A few favourites from my camera roll. All photos by me.
