Pacific Data Integrators
Making complex enterprise technology relevant, engaging and easy to trust for business audiences.
- Company
- Pacific Data Integrators
- My role
- Marketing Assistant
- Timeline
- March – October 2024
- Channels
- LinkedIn, Instagram, Facebook, YouTube, X
- 16K+
- New LinkedIn followers in about six months
- +66%
- LinkedIn follower growth
- 100+
- Qualified leads from Informatica World in three days
- 5
- Social platforms managed
LinkedIn page analytics, March 12 – September 18, 2024. Event leads reflect the broader team’s results.
At a glance
Challenge
Turn highly technical data and AI services into marketing that business audiences could understand and trust.
Approach
Educational organic content, a creative trade-show concept and customer stories that prove real value.
Result
16K+ new LinkedIn followers in six months and 100+ qualified leads from Informatica World.
01
The challenge
Pacific Data Integrators (PDI) specializes in data management, cloud modernization and analytics. Its services are complex, purchasing decisions involve multiple stakeholders, and prospective customers need clear evidence of business value before they commit.
Effective marketing meant more than visibility. It meant translating technical expertise into stories different audiences could follow, while keeping the brand consistent across social channels, industry events and corporate materials.
02
Building awareness through organic content
I developed and ran content strategies across LinkedIn, Instagram, Facebook, YouTube and X. Working closely with PDI’s research and development team, I turned technical documentation, industry research and AI developments into accessible content for professional audiences. LinkedIn, the most important channel for a B2B audience, became the engine of growth. I also managed and optimized Meta ad campaigns alongside the organic program.
03
A creative brand experience for Informatica World
As a Silver Sponsor of Informatica World 2024 in Las Vegas, PDI needed to stand out among enterprise technology brands. Working with the management team, I helped develop the GenAI Genie concept, using themes of magic and transformation to make generative AI and cloud data feel approachable.
I translated the concept into a cohesive campaign across booth graphics, branded assets and social promotion. The broader event initiative generated 100+ qualified leads in three days.
04
Turning technical expertise into customer stories
I worked directly with PDI’s R&D team and customers to turn technical projects into business narratives. For the STERIS story, a global sterilization and surgical products company that modernized its data infrastructure with Informatica IDMC and Snowflake, I independently wrote the full case study and produced its summary video, built around three questions:
The challenge
What problem was the customer facing?
The solution
How did PDI address it?
The value
What business outcomes did it deliver?
I also produced whitepapers and executive presentation decks that kept PDI’s messaging and visual identity consistent.
Read the published STERIS case study ↗05
Results
| Area | Outcome |
|---|---|
| B2B audience growth | 16,131 new LinkedIn followers (+66%) in about six months |
| Event marketing | Creative for an Informatica World initiative that generated 100+ qualified leads |
| Customer storytelling | Wrote the published STERIS case study and produced its summary video |
| Corporate communications | Technical content, whitepapers, executive decks and multi-platform materials |
Event leads reflect the broader team’s results.
06 · Takeaway
Effective marketing isn’t about making complex things sound simple. It’s about understanding them well enough to communicate what truly matters.